QUOR Recover validation

Snapshot exported Oct 19, 2026. Data through Oct 18 (latest day excluded as partial). Source: QUOR Funnel Data Daily Pull, Meta campaign breakdown reconciled with Shopify order lines.

Loading the reconciled numbers

Recover units per day, Scale

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from – in Baseline

New customers per day, whole store

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from – in Baseline

Ad spend per new customer, whole store

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from – in Baseline

Net sales per day, whole store

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from – in Baseline

Is Recover's CPA actually cheaper?

Meta CPA is spend divided by Meta-reported results (implied from cost per result in the export). Shopify cost is product spend divided by first-time customers whose first order contained that product. Incremental cost removes the Recover first-time customers that arrived with zero Recover spend in Baseline.

Phase	Days	Recover spend / day	Meta CPA Recover	Meta CPA Enhance	Spend per new Recover customer	Spend per new Enhance customer	Incremental cost per new Recover customer

Whole store: net sales vs total ad spend, per day

Shopify net sales (bars) and Meta plus Google ad spend (line)

The zoomed-out view. Net sales come from the Shopify daily tab; spend is the Meta account total plus Google Ads. The Recover and Enhance charts below zoom in on one product each.

Whole-store CPA trend, 7-day rolling

Recover revenue vs Recover spend, per day

Shopify Recover revenue (bars) and Recover Meta spend (line)

Revenue is Recover line items at variant price, all channels. Spend is Meta spend tagged Recover. Shaded bands mark the Test and Scale phases.

Recover CPA trend, 7-day rolling

Enhance revenue vs Enhance spend, per day

Shopify Enhance revenue (bars) and Enhance Meta spend (line)

Same build as the Recover chart: Enhance line items at variant price, all channels, against Meta spend tagged Enhance.

Enhance CPA trend, 7-day rolling

Meta spend by product, since Sep 13

Spend share

Meta spend tagged to each product, from Sep 13 through the last full day, the same window as the charts above. Google Ads is not product-tagged and is left out.

Spend share vs revenue share, same window

Revenue is Shopify line revenue by product over the same days. A product taking more spend share than revenue share is being funded ahead of what it sells.

Product	Meta spend	Share of spend	Shopify revenue	Share of revenue	Revenue / spend

Does it move the store?

Meta spend by product, per day

Shaded bands mark the Test and Scale phases.

New customers by first-order product, per day

Recover gains line up with Enhance and Power losses.

Phase	Ad spend / day	Recover share of Meta	Enhance spend / day	Power spend / day	New customers / day	New Recover / day	New Enhance / day	New Power / day	Orders / day	Net sales / day	MER

Recover through the year

Earlier Recover tests sat under ad sets inside ENHANCE and ABO campaigns; current ones carry Recover in the campaign name. Both are counted here.

Month	Recover Meta spend	Share of Meta	Recover units	New Recover customers	Spend per new Recover customer	Store orders

Reconciliation and caveats

Campaign breakdown vs account total, Meta spend

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Gap – on –

Meta spend with no product in campaign, ad set or ad name

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– of breakdown spend

Orders in Shopify daily tab vs line-item export

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Store totals use the daily tab; product splits use the export

Product tag is read from the ad set name first, then campaign, then ad name, so older ad sets like "RECOVER | ..." inside an ENHANCE campaign count as Recover.
Meta results are implied from cost per result; the export does not carry the attribution window or the result event, so in-platform CPA may differ.
Shopify units include every Recover sale (organic, email, cross-sell), not only ad-driven ones. That is why incremental cost is shown beside the raw figure.
New customer means the first order seen for that email in the export. Refunded and voided lines are excluded. The latest day in the data is left out as partial.